Antigone`s Ethics Essays - Operas, Antigone, Creon, Polynices

Antigone`s Ethics Some individuals in literature try to do what they believe is right, even though they face oppositions. In the play "Antigone", by Sophocles, and "A Few Good Men", by Rob Reiner, Both Colonel Jessep and King Creon are two such inividuals. In both of these plays, they are both successful in doing what they believe is right, but they both face oppositions. In the play "Antigone" King Creon did what he believed is right and faced opposition. King Creon believed that Polynices, Antigone's dead brother, should be left out in an open field where animals can feed upon the body, and anyone who tried to bury him will be put to death by stoning. The reason he believed this is because Polynices was a trader. He succeeded, but is faced by an opposition. Antigone opposed him because in her religious laws, all corpses had to have a proper burial. (Sophocles: lines 384-581) "That order did not come from God. Justice, That dwells with the gods bellow, knows no such law. I did not think your edict strong enough To overrule the unwritten unalterable laws of God and heaven, you only being a man". Antigone buries her brother and is sentenced to death. Her fiancee Heamon, and Creon's son, then opposes Creon but doesn't succeed either. In "A Few Good Men", Colonel Jessep also did what he believed even though he faced opposition. He ordered Dawson and Downey, two Marines who he knew would follow his orders without question, to do a Code Red on William Santiago, a mess-up Marine. A Code Red is a type of severe harassment in which something is do to toughen up the offending Marine. Such Code Reds were part of Marine tradition but were official forbidden by recent Marine Regulations. Dawson and Downey did the Code Red and Santiago died. When Colonel Jessep said in the play that "People have to die to save lives", he meant that he believed that this barbaric tradition would serve the better good by making tougher Marines. Daniel Kaffe opposed Colonel Jessep in this movie. He proved that Colonel Jessep was wrong. Therefore Colonel Jessep and King Creon both believed that making an individual suffer served as an example which strengthened the state against its enemies. They were each opposed by an apparently weaker but enlightened foe that believed in forgiving human error. Both Colonel Jessep and King Creon were ultimately defeated by their opposition.

The Hobbit

The Hobbit Free Online Research Papers In a hole in the ground there lived a hobbit (P.1). This is how J.R.R. Tolkien starts his world renown book The Hobbit, published in 1966. This book is a tale of a small hobbit named Bilbo and his ever-memorable journey through the evil world during his time. Living in the Shire, as his homeland is called, it is very calm and pleasant for Bilbo, but once the outer limits of the land are reached Bilbo is in for a great surprise. Needing a burglar on his journey Gandalf the Grey, who is famous for his magic with fire and light, came to ask for Bilbos assistance. Gandalf was accompanied with thirteen dwarves who were after their long ago taken, but never forgotten treasure. The last evil dragon, Smaug, who overtook the dwarf kingdom of Lonely Mountain many years ago, took this desired treasure. Bilbo wanted not to go, but with his, along with all other hobbits, ability to escape quietly, quickly and easily in the woods and mountains, Bilbo was a perfect burglar for the journey. The adventurous group of now fifteen set off to find trolls, orcs, goblins, wargs (evil talking wolves), aggressive elves, giant spiders, dragons and numberless natural disasters including wind, snow, rain and scorching heat, None of these obstacles came to be the one most powerful and dangerous enemy to Bilbo and the others, though. This ever powerful enemy was the greed and lust for the horde of gold and silver and precious jewels that lured the dwarves to pursue it no matter what the cost. Bilbo was a bit taken off guard and didnt really understand his purpose on this adventure so he demanded some explanations. With the dwarves was Thorin son of Thrain King under the Mountain, as he was known. Thorin was now the rightful King and heir of the treasure of Lonely Mountain for he gave the explanations. Bilbo listened intently as the dwarves sang songs and told poems of their long ago taken land. Singing of golden hoards and long-forgotten gold Bilbo began to become very enthusiastic about the soon to come journey (P.22). As the dwarves went on, the hobbit felt that this journey would be good for him. He accepted the task, but not before the Dwarves, along with Gandalf, enchanted the young hobbit with the treasure to be found. Being fairly wealthy Bilbo had no need for this wealth, but before long the hobbit could feel the love of beautiful things made by hands and by cunning and by magic moving through him, and a fierce and jealous love, the desire of the hearts of dwarve s (P.24). So before Bilbo new what was happening and even before dawn the next morning the troop of fifteen set out. Through the Shire no adventure or trouble was found, but that soon changed. Within a few leagues of the Shires border young Bilbo encountered his first adventure. Walking slowly through the dark, Gandalf quickly stopped and hushed the others. Up above the road a small fire could be seen and cold, low voices could be heard singing of roasted mutton. Bilbo was sent to see what was up above since he could sneak almost silently. Much to his amazement he saw three very large Trolls all surrounding the fire and singing. His job was done but Bilbo was lured by the tales of Trolls riches. He decided to go and try to steel some of the Trolls pocket jewels, but not to any success. Before long the Dwarves came to look for Bilbo due to his long absence and knowing he should have been back long ago. The Trolls captured all the company except for Gandalf, who very slyly kept the Trolls arguin g amongst themselves until the sun came up. As soon as the rising sun caught glimpse of the Trolls they turned to solid stone and never menaced the world again. Gandalf untied the others and they all thanked him graciously for several days, but before they left they decided to look in the Trolls cave. Inside, they found several pots of gold, which they went and buried very secretly not far from the track by the river, putting a great many spells over them, just in case they ever had the chance to come back (P.53). Even though they were off to recapture more gold and treasure than any of them had ever set eyes upon they still wanted more. Knowing that if recaptured more wealth would be bestowed upon them than imaginable, but these adventurers were under the dragons spell (an old spell that makes people greedy no matter how much wealth they possessed) and cared little how much they would get as long as no one else got these stolen pots of gold. The Dwarves, Bilbo and Gandalf journeyed for many days and weeks upon which they had many encounters. Some were with the still wholesome people of the evil world like Elrond, who housed the crew many days and mended all their minor wounds. Other encounters were less joyous such as their encounter with the Goblins of the Misty Mountains. In this encounter Bilbo was separated from the rest and had to find his way out of the evil mountain alone. Being not only silent, but also smart, Bilbo soon found the others and they were all back on track. Before long they came to the forest of Mirkwood, which proved to be another worthy opponent. In Mirkwood they encountered numberless protagonists but their own hunger drove them from the path. After loosing the path they were captured by Elves and kept prisoner. This King was not an evil kind but he distrusted the crew of now fourteen, for Gandalf had to leave and settle some further business. The king was powerful, but if he had a weakness it was for treasure, especially for silver and white gems; and though his hoard was rich, he was ever eager for more (P. 179). This proved to help Bilbo and his friends because they were able to bribe the king somewhat with the jewels and metals that they had not yet gained in return for their release. Bilbo, Thorin, and the others did finally escape and even though the road became less terrible Smaug still lied ahead. They reached the village of the Lakemen who lived at the base of the Lonely Mountain. These people welcomed Thorin and his companions warmly due to Thorins position as King Under the Mountain. The Lakemen helped them greatly and supplied them with more food and new horses. In return Thorin promised the village one fourteenth of the treasure awaiting them up on the mountain. Heading out again they headed to the Dragons lair and prepared for a great battle. The company reached a secret door that not even Smaug new of and that was to be their entrance. Sending Bilbo first to take a look the dwarves waited behind. Bilbo was terribly scared, I have absolutely no use for this dragon-guarded treasure, he mumbled lowly, yet he trekked on (P. 227). Some force pushed him forward until he was right at the feet of the dragon. Sleeping soundly Smaug didnt notice Bilbo that night, but the mornings wrath of Smaug was much to Bilbos surprise. Dragons may not have much real use for all their wealth, but they know it to an ounce and Bilbo made the deadly mistake of taking a golden drinking cup on his nights visit to the dragons den (P.229). The dragon was furious and hunted the mountain and the lands surrounding but the hobbit hid his friends well in the secret passageway that they discovered. That night Bilbo was sent again and once again he was horrified, yet he marched on because of a force unseen and unheard. This time the dragon was awaiting him and knew of Bilbos presence even though he had on a magic ring that made him invisible to sight. Not knowing the smell of a hobbit, though, Smaug boasted of his magnificence while trying to locate the small furry creature that he planned to eat for dinner. Bilbo said little and what he did say was too much for the dragon was extremely smart, yet Bilbo escaped once again unharmed and with some very important knowledge. Bilbo had discovered a small patch on the Dragons right breast that was not covered by his armored skin. He told his friends and then a thrush bird to go hastily and tell the Lakemen of his ever-important discovery. Still not knowing where the hobbit came from Smaug sent off after the Lakemen, but they were waiting. Smaug took out most the village and killed a good portion of their inhabitants, but his rage got the best of him. On a final swoop Smaug dove down through the air and his unguarded left breast was pierced and he was no more. Bard was the name of the man who slayed the dragon and he soon became the king of the Lakemen. Bard spoke gloriously to his people, but even as he was speaking, the thought came into his heart of the fabled treasure of the Mountain lying without guard or owner (P. 264). The treasure was now without the guard of the evil Smaug and all the land was buzzing with the news of the slain dragon. Thorin and his crew were now the rightful owners, yet Bard and many others thought much the opposite. Thorin heard word of the growing force from Roac son of Carc, who happened to be a raven. Roac told them that now many are eager for a share of the spoil and that the Lakemen murmur that their sorrows are due to the dwarvesÉ and they too think of amends from your treasure (P.270). So began a battle that none had expected; and it was called the battle of Five Armies, and it was very terrible (P. 292). Thorin sent for his cousin, Dain, who came in a hurry along with 5,000 soldiers. Opposed them were the Lakemen and the Elves from Mirkwood, who had received no payment for the Dwarves release. As Dain and his soldiers arrived they were greeted by Gandalf who had now returned. At the brink of war all stopped and gazed at the sky. The sky was filled with black vampire bats and all new what this meant. Now there were Men, Dwarves and Elves on one side and Goblins and Wargs charging on from the other side. The Goblins had heard of the great dragons death and came riding wild wolves called Wargs, who were lead by these pitch-black vampire bats. So the war began and the Lakemen, the Elves, and all under Thorin defended the mountain from the Goblins and Wargs. The battle lasted many moons, but with the help of the Eagle Lord and his followers the Goblins were defeated and the Wargs were slaughtered. Thorin was killed in the battle and Dain became King Under the Mountain. To settle all feuds he gave one fourteenth of his horde to both the Elves and the Lakemen, for the Dragons curse on the horde had been broken. The Dwarves once again became free of heart and gave gifts of gold and jewels to all that helped. Bilbo was sent home with all the treasure he could handle and along with him came Gandalf. Bilbo finally arrived home and rested for many a long day. Leaving his home Bilbo was a very timid and mild hobbit, but he grew as the adventures went on. Bilbo never wanted to go on the journey, but he was caught and lured in by the tales and legends of the Dragons gold. Fighting off many, many evil things Bilbo only escaped with life by a narrow margin many times. No obstacle was as heavy upon his heart and as hard to kill, though, as the lust and greed that he (along with the Dwarves, Elves, Goblins, and Wargs) had for the treasure that Smaug so greedily slept upon night after night without use. Research Papers on The HobbitHarry Potter and the Deathly Hallows EssayThe Spring and AutumnBook Review on The Autobiography of Malcolm XBringing Democracy to AfricaTrailblazing by Eric AndersonWhere Wild and West MeetComparison: Letter from Birmingham and CritoMind TravelEffects of Television Violence on Children19 Century Society: A Deeply Divided Era

Glaceau Smart Water Essay Example | Topics and Well Written Essays - 500 words - 1

Glaceau Smart Water - Essay Example However, in 1998 and 2000, the company added Fruit water and Vitamin water, respectively, thereby expanding its distribution operations to the entire country. By the year 2002, Glaceau’s line of water was the best selling enhanced water brand in the US. In 2006, the bottle water division earned the organization revenues of approximately $350 million (Geller 1). The immense success realized in the US pushed the company to establish business globally by launching its products in Australia, Argentina, UK and France. The source of Glaceau Smartwater is an artesian spring found in the Northern region of Connecticut. Since water naturally travels on the surface of the earth or through the ground, it picks up substances that naturally, as well as substances present as a result of human and animal activity. Glaceau Smartwater is, therefore, subjected to intricate distillation processes, which entail water purification (Glaceau 1). After distillation, the water bottling plant introduces, in the water, an approved balance of 10mg per liter of Potassium, Calcium and Magnesium, through the addition of electrolytes. Smartwater is available in 20 oz, 700ml, 1 liter and 1.5 liter bottles. The cost of Smartwater is relatively cheap; a liter of Smartwater costs approximately $1.39, which is relatively cheap compared to a liter of whole fat milk is $2.26 and a liter of gasoline goes for $3.315. Clearly, the cost of Smartwater is hardly comparable to that of other essential products such as milk and gasoline. The primary reason for why I drink Glaceau Smartwater is because the water is loaded with the aforementioned minerals, which are essential to ensuring health and wellbeing. I also drink the water because of its attractive bullet-shaped contained, which is essentially plastic with minimal breakage capacities. The conventional sport cap further

Week #7 Learning Activities Essay Example | Topics and Well Written Essays - 500 words

Week #7 Learning Activities - Essay Example Sex† should not only be about the biological differences between male and female because of instances where such differences are not clearly determined. An example would be people who have Gender Identity Disorder, where people feel â€Å"a disjunction between ones sexual organs and sexual identity† (Bible 3) and people who are born with two or no sex organs, so they are free to choose between the two. With the existence of vague sexual identity because of biology, the law must consider gender identity and sexual orientation as part of â€Å"sex† too. Gender is based on the belief that sex is socially produced. Gender identity, in addition, even sexual orientation, can also be seen as a process for people who are undergoing sex changes or experiencing sexual identity confusion. If people are unsure of their gender or sex, then they must be free to determine it, or even be free to have an open gender, if that is acceptable to them. Society, in turn, should not limit their rights and freedoms, simply because their gender identity is floating or more fluid than the fixed notions of masculinity and femininity (which should not be fixed at all). Finally, â€Å"sex† should also be a decision for one’s gender identity outcomes. As in the case of Eastern Airline pilot, Ulane should not be discharged because of changes in her gender identity. She deserves to work and to be respected and accepted by society like others, whatever her gender identity is. Nonetheless, since such an open interpretation of â€Å"sex† is not yet socially or legally accepted and applied, I believe that Ulane can still use same-sex discrimination as a basis for her claims, like what happened to Smith V. City of Salem. Ulane can claim sexual discrimination for not fitting into gender stereotypes, where she can argue that she experienced sexual discrimination, since only male pilots are more accepted in Eastern than female pilots, and where, by being transsexual, he is discriminated because he is

The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html

Pure and Impure Matter

Skills: Planning and Design Topic: Pure and Impure Matter Date: January 13, 2012 Problem: Troy was told that the presence of an impurity raises the boiling point of water. Troy wanted to carry out an experiment with salt water and distilled water to determine which would have a higher boiling point. Suggest a plan and design for this lab. Hypothesis: The salt water will have a higher boiling point than the distilled water. Variables: Controlled: the amount of distilled water and salt. Manipulated: The temperature of the distilled water.Responding: temperature of the salt water and temperature of the distilled water. Apparatus: beakers, bunsen burners, tripod stands, measuring cylinders, glass rod, electrical balance. Materials: distilled water, salt. Method: 1) get two beakers 2) Label them each, one salt solution and the other distilled water. 3) Measure 50cm3 of water into a measuring cylinder and pour into the beaker labeled salt solution. 4) Add 0. 8g of NaCl into the beaker labe led salt solution. 5) Stir until the NaCl is completely dissolved. 6) Place a thermometer into the beaker and apply heat. ) Record the temperature of the solution as soon as it starts to boil. 8) Repeat steps 3, 6 and 7 using distilled water. 9) Make observations. Expected results: the boiling point of the salt solution will be higher than the boiling point of the distilled water because sodium chloride is a non- volatile substance and an impurity when added to water. Therefore the substance does not change to vapour under normal heat conditions, because the bonds in the substances are stronger so a lot of heat must be applies and this will cause an increase in the boiling point.

Is The Uk Planning System Sustainable Environmental Sciences Essay

The United Kingdom ( UK ) planning system operates on three grades, national, regional and local planning governments ( Office of the Deputy Prime Minister, 2005 ) . The Planning and Compulsory Purchase Act 2004 ( PCPA ) was brought into English jurisprudence to rush up the proceedings in the planning system and to do the planning determinations of major developments more â€Å" predictable † as is defined by the explanatory notes to the 2004 Act. The UK planning system operates within the remits of â€Å" sustainable development † , this focuses on three facets societal, economic and environmental. This three prong standards adopted for an already complicated planning system has lead to unfavorable judgments of lucidity, intent and for decelerating down proceedings. In order to objectively measure Bell and McGillvray ‘s statement, â€Å" Section39 of the planning and mandatory purchase act requires all program doing organic structures to exert their maps ‘ with the aim of lending to the accomplishment of sustainable development † . Planing Policy Statement 6 ( PPS 6 ) , Planing for Town Centres, and Planing Policy Statement 9 ( PPS 9 ) , Biodiversity and Geological Conservation, are of critical relevancy to how and whom planning policy statute law is relevant to and as such are reviewed in respects to sustainable development. Sustainable development was the term coined and adopted by authoritiess, be aftering governments and non-government administrations for the development of planning policy and statute law, it â€Å" is the nucleus rule underpinning be aftering â€Å" ( PPS 6, 2003 ) . However there is still troubles in holding an internationally recognized definition, the most widely accepted definition is the publication of the United Nations ( UN ) World Commission on Environments Our Common hereafter ; â€Å" run intoing the demands of the present without compromising the ability of future coevalss to develop. † The subject is to protect the environment from debasement and to advance economic and societal verve. The committedness to the betterment of societal, economic and physical environments is quickly being endorsed by authoritiess around the universe, nevertheless trouble is common in fulfilling all three countries on new developments. In many instances determinations can be argued to hold been inattentive of environmental impacts in favor of economic benefits, alternately it can be argued that environmental sensitiveness has needlessly denied or inflated costs of new developments. The Newbury beltway has been constructed ( Insert snail instance survey ) Planing Policy Statement 6 PPS 6 was issued by the office of the Deputy premier minster in December 2003, it replaced Planing Policy Guidance note 6 and â€Å" has a cardinal function in easing and advancing sustainable and inclusive development † ( PPS 6, 2003 ) . PPS 6 is responsible for the development in town Centres and its primary focal point is on the regeneration and care of verve in town Centres and high streets. Friends of the Earth have critiscised PPS 6 saying it is responsible for â€Å" failure to supply clear counsel to local governments on the demand to keep big format shops † in their 2004 Consultation response Draft Planning Policy Statement Six: Planning for Town Centres. Conflicts in the planning procedure are determined by the consensus on what is more sustainable, but what if there is dissension on what is more sustainable. Subsection 2.6 of PPS 6 provinces â€Å" Larger shops may present benefits for consumers and local planning governments should do proviso for them in th is context † promoting border of town Centre vicinities for such developments. Where as it has besides been argued that larger shops can in fact be damaging to the diverseness and verve of a community, due to larger shops exporting all economic benefits out of their unmoved locations ( Friends of the Earth 2004 ) . This would connote a contradiction between PPS 6 and portion 1 of the 2004 PCPA. Another drawback to PPS 6 is its focal point on economic betterment through sustainable planning. Environmental debasement can non comprehensively be measured in fiscal graduated tables, and as such should non trust on pecuniary compensation as an effectual replacement in a sustainable policy. Planing Policy Statement 9 PPS 9 is responsible for the protection of biodiversity and geological preservation, nevertheless it is capable to controversy as to its precedence in planning policy. Made up of merely 14 paragraphs PPS 9 is the shortest planning policy statement, it has been critisizced as insufficient and equivocal in its capacity to supply clear way for be aftering organic structures ( Wildlife & A ; Countryside Link 2004 ) . The authoritiess aims under PPS 9 are i ) to advance sustainable development two ) to conserve, enhance and reconstruct the diverseness of England ‘s wildlife and geology three ) to lend to rural reclamation and urban Renaissance ( PPS 9 2005 Page 2 ) . The committedness to the preservation of biodiversity is stated as one of the three chief aims of PPS 9, yet the the statement focuses on steps of conserving biodiversity in footings of protection of from debasement or injury. Wildlife & A ; countryside nexus responded to PPS 9 in 2004 saying that it † contains sm all to promote positive planning for biodiversity Restoration and enhancement e.g. habitat creative activity chances † . PPS 9 fails to recognize and show the signifigance of the rate and impact of biodiversity loss at a planetary graduated table and the critical function of be aftering governments and the structuring of regional spacial schemes in footings of these contexts ( Friends of the Earth, 2004 Page 2 ) . A terrible nothingness of consistent information on clime alteration and its impact on biodiversity, one refrence to climate alteration can be found ; â€Å" Over clip the distribution of home grounds and species, and structural procedures and characteristics, will be affected by clime alteration and such alteration will necessitate to be taken into history. † ( Planing Policy Statement 9, 2005. Page 4 ) If biodiversity is to be conserved so a comprehensive model should be provided by authorities on the impacts and suggest agencies for local planning governments to cover with the impacts of clime alteration Wildlife & A ; Countryside Link 2004 ) . Pargraph 10 of PPS 9 refers to the importance of biodiversity in ancient forests and emphasises that â€Å" one time lost it can non be recreated † , as such can non be capable to extenuation steps such as translocation as in the instance of the Desmoulin Whorl snail,1. Advancement for developments that would function to increase the loss of biodiversity is made possible by the get out clause â€Å" unless the demand for, and benefits of, the development in that location outweigh the loss of the forest home ground † ( PPS 9, 2005. Pg 6 ) . This caveate can be seen to promote the development of Sites of Particular Scientific Interest ( SSSI ) , as it undermines the tone of the planning policy statement and the planning already requires the material considerations during the planning application phase ( Woodland Trust, 2004 ) . The Woodland Trust and Ancient Tree Forum requested the remotion of the aforesaid caveate in their 2004 response to PPS 9 proposing it would direct a clearer message about the protection of ancient forest. Decision The mandatory purchase act of 2004 serves to rush up be aftering proceedings and increase determination predictability, subdivision 39 of the act implores be aftering organic structures to keep development in a sustainable form. The effectivity of the mandatory purchase act of 2004 is straight affected by our definition of sustainable development and the precedences of economic, societal and environmental public assistance. The apprehension of sustainable development becomes diluted when applied to the multi-functional environment of suburban town Centres ( Griffiths S. 2008 ) .. Whilst still combative, the in agreement definition of sustainable development provided by UN universe committee on environments is clear in its aim, the more of import issue of what are considered to be acceptable sustainable patterns under planning policy statement should be reviewed with considerations to the responses of be aftering governments and non-governmental administrations. Climate alteration has caught tonss of attending in the political sphere with the most recent acme held in Copenhagen in December 2009, it is surprising so that there is merely one mention to climate alteration in PPS 9 and slightly conspicuous that it is the shortest of all the planning policy statements looking to be a briefly considered topic non built-in to the overall Agenda. The complexness of quantifying the resources provided to society by biodiversity in figures of currency make it a hard rival in for precedence in the political sphere of parliament. However the new system can be seen as a dramatic betterment in turn toing the antecedently vacant model on biodiversity preservation.